Augmented reality is an interactive experience of real world in which real object is augmented with computer generated information. Augmented reality is going to change the world system where we will see the world in a different way and ARROUND is created to power up this system with the help of block-chain technology. They are building new digital environment where everyone will be able to create his own AR experiences. Advertisers will be able to engage with customers by utilizing creative campaign system build in augmented reality.

ARROUND Ecosystem consist of four major components; a universal advertisement network, social network, augmented reality marketplace, and AR system map that will work as a backbone of AR system. The platform will create their own token symbol as ARR to facilitate the transactions in the network. Unlike virtual reality (VR) where everything is virtual they will work on augmented reality in which real environment is used and information will be overlaid on it. Virtual reality completely replace the system of real world where you have to real helmet and live in a special room while in augmented reality you can test in out where you are in the world.

By utilizing the block-chain system ARROUND will offer mobile phone users to quickly learn, create and share their AR experience in a social network. Online retailers and brads will be allowed to engage with customers by utilizing ARROUND advertisement network based on augmented reality. They will enable developers to test out their application in a SDK robust environment. They will create a 3D special map that will power up the AR based applications that requires accuracy. ARROUND platform will utilize block chain technology in order to facility goods sales, information and services.

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In the first of phase of development ARROUND will give users to interact, view and share their experience about objects created by ARROUD. Later on they will develop a game that will allow platform users to play, create and share content in a social network. ARROUND will provide complete privacy to the user’s identity and give them warranty that no third party is able to get their information. ARROUND will give advertising solution to offline retailers who are left behind due to internet online ecommerce craze. They will allow offline retailers to engage with customers like they will able to send push notification about discount to users who are just searching about product.

ARROUND overall system architecture consist of four components; AR Maps, AR Store,AR Adnet and AR Social . They will create social network android and IOS application that will soon be able on play store for download. The main concept for this social network is to bring augmented reality into people’s social life where they will be able to create and share AR objects with their friends. AR ADNET is created to enable retailers to engage with their customers with in augmented reality.