Tuyanto: PROFISH: REVOLUTIONIZING

SPORT FISHING GENERAL MARKET OVERVIEW

Over the years, recreational fishing otherwise known as sport fishing has advanced from mere recreational activity to a business activity that contributes immensely to the global economy hence, having a huge impact on the economy with over 60 million Americans spending over $46 billion annually on recreational fishing according to the report on the research by the American Sportfishing Association.

Also with the inclusion of fishing expenses lodging, transportation and other expenses related to sport fishing , recreational/sport fishing has a total economic impact of $115 billion in the U.S alone while the U.S accounts for about 45% of global sport fishing revenue with the sport fishing revenue increasing at about 3.5% per year on a global scale. Other popular sport fishing destinations are Japan, South America, Australia, South Africa and Scandinavia.

However, the exponential expansion of the sport fishing industry and the large market expansion is imminent and this has made the application of the advanced system of blockchain technology to sport fishing industry a necessity in order to enhance and improve the industry.

INTRODUCING PROFISH

ProFish is the first organization of its kind that brings the blockchain technology to revolutionize the sport fishing industry. The ProFish, FISH token is able to bring new kind of business sense and a bright new change to the sport fishing community in the completely untapped market.

ProFish develops a decentralized blockchain powered- platform which is self sustaining and the FISH token provides three main services that are beneficial to fishermen, retailers and vendors alike around the world. However, the three services are highlighted below:

ONLINE TOURNAMENTS

The ProFish tournaments provides stakeholders in the global sport fishing industry with the added benefits of low transaction fees, verifiable blockchai technology and the secure Ethereum network to boost the capabilities of the ProFish tournaments and make it stand out and unique from the existing traditional sport fishing tournaments.

The Online Tournament winners are announced on the ProFish community page and rewarded in FISH tokens to compensate the online tournament winners. However, the ProFish community webpage has also been designed to have all the social media features similar to that of Facebook where users can add friends, create groups, write on each other’s walls and share their catches via the ProFish website to further improve the experience of users on the ProFish community.

ProFish also allows users to share their proudest achievement on their favourite platforms outside the ProFish community web page creating opportunities of access to external social media platforms.

ONLINE MARKETPLACE

ProFish creates an Online Marketplace that allows vendors, retailers, and fishermen to exchange goods and services using FISH tokens and/or Ethereum as the means of exchange and the ProFish Online Marketplace can also be used like an online swap meet where community members can sell used or custom equipment.

Additionally, payments on the ProFish online marketplace will be integrated directly into the community store where vendors, retailers and members will be allowed to have their own stores where they can post items for sale on the fly.

REWARD SYSTEMS

Rewards programs are very common in sport fishing and nearly all major retailers offer their own reward programs but the downside of the existing reward programs offered by most retailers is that customers only acquire points, virtual gift cards or samples that are only tied to a specific retailer, product or offer which expires with time and eventually causing customers to be left with an unusable small balance like $0.67.

Although, having rewards system tied to a specific retailer may seem to be an advantage for the traditional reward programs but it is not in the decentralized world. Customers will naturally choose whatever option is most convenient and available to use. FISH works across marketplaces and platforms uniting rewards programs and services and fortifying the sport fishing economy.

Also, the use of FISH as a platform for transactions prevents the amount money spent on advertising through social media and other advertising medium from leaving the sport fishing industry.
However, FISH is all about anglers being able to grab lures, lines or other low cost items with rward points, share fishing tales with fellow fishers, conveniently interact with their favorite retailers and enter tournaments. The use of ProFish Online Marketplace and/or the Tournaments both increases the ease of shopping and encourages the active use of sport fishing products. Although fishing toutnaments are not easy to measure directly in sales, they are however easy to measure in excitement and the aim of Fish is to get anglers out to enjoy their fishing passion.

THE FISH TOKEN

The Utility token of the ProFish platform is the FISH token and it is the accepted currency for all transactions on the ProFish platform with Ethereum. The FISH token is an ERC2O compatible token and it is also the token awarded to tournaments or competition winners in the ProFish community.

TOKEN INFORMATION

Token Symbol: FISH
Total Supply: 985 million
Contract Address: 0xBb8A83f98e3D98EA1e3bc6E01FA577e5Ec3e62D0
Decimals: 8

TOKEN DISTRIBUTION

• Public Sale - 20%

• Team -19.08%

• Bounty - 12%

• Reserve - 20%

• IT Operations and Dev - 10%

• Advisors - 3%

• Fundraising - 15.92%

CONCLUSION

The blockchain technology introduced by ProFish in the sport fishing industry will improve the experience of fishers and other stakeholders in the recreational/sport fishing industry through the three main services provided by the FISH tokens. ProFish also provides an Interactive and Auto-Updating leader boards to keep users engaged and encourage friendly competition.

Also users on the ProFish platform have the control over their own wallets and will be able to send/share FISH tokens with each other without any transaction fee taken by ProFish.

ProFish CEO and CTO Joel showcasing his catch