Tuyanto: IOU REVIEW

The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.

In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.

The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.

At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.

Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.

It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs.

IOU Platform can successfully address many of the challenges of the e-commerce segment.

IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. IOU offers complete transparency utilizing Blockchain for its Group Loyalty offers with clear visibility, security, speed of processing and traceability of transactions through the decentralized register of all sources. IOU is Offering Merchants and Consumers clear advantages over the traditional e-commerce environment making transactions Cost-Effective and Secure while building ultimate trust between Merchants and Consumers.

Rating mechanism would boost a trust even further. Cost-effectiveness of transactions and global reach of consumers beats the conventional digital payment methods as it removes the middlemen/payment processors that take a big cut.

Not only consumers would feel secure and get significant savings but also they could use their purchased IOUs as actual monetary assets which they will be able to trade with other consumers or sell on the exchange. This is a tremendous benefit of IOU Platform.

Loyalty factor is another huge benefit allowing both consumers and merchants to get rewarded for generating top rated, quality offers and transactions on IOU Exchange.

It is hard not to mention the ability for Merchants and Consumers to donate some IOUs for those in need and get rewarded for philanthropic activities. Company would also place donation requests on special causes and would reward Merchants and Consumers, as well as match such donations to benefit those causes.

BENEFITS FOR MERCHANTS AND CONSUMERS

TOKENIZING MERCHANT PROMOTIONAL OFFERS ON BLOCKCHAIN

LOYALTY AND CUSTOMER RETENTION

IOU obligations would become Flagship Blockchain Loyalty Programs for Merchants, secured and effective way to promote special offers to Consumers.

IOU P2P EXCHANGE — MARKET DRIVEN FLEXIBILITY

Consumers would securely acquire IOU offers from the Merchants with specific terms for the promotional product or service such as time of expiration, limited quantity and exchange terms. Such flexibility would give Consumers certain time-frame to utilize products or services or provide opportunity to trade their IOUs with other Consumers anywhere around the world.For example, Consumer A purchased restaurant IOU in Rome and is traveling to Paris might trade his/her IOU with the Consumer B who is traveling to Rome for the restaurant in Paris. We believe many Consumers would choose to purchase multiple IOUs from the same Merchant if the offer is attractive to have opportunity to trade some with other Consumers. This approach drives customer satisfaction while giving Merchants would not only get the opportunity to attract new customers but also receive their funds in advance.

VIRAL MARKETING

Each Consumer truly would become the “agent” targeting other Consumers on P2P exchange seeking to trade their acquired IOUs with other Consumers based on the need and value at the time of the transaction. Such approach allows merchants to obtain a stable influx of new customers and truly loyal customers.

TOKEN DISTRIBUTION

Due to the high utilization expectations and the need for expansion capital, the Company will freeze the majority of the tokens (600,000,000) and only release up to 10% per year if necessary for company expansion, Marketing and Loyalty Programs to maintain token liquidity.Company Management and Founders will reserve 20% of the tokens with 3 years-time based lock-up provisions.The Company will reserve 28% of tokens only if there is a need for additional expansion capital during the first year of operation. Those unused tokens will be frozen otherwise. 2% of Tokens will be allocated for Advisors and Bounty programs.

BUDGET ALLOCATION

Most proceeds from the sale will be allocated for Marketing and Expansion purposes and 20% of proceeds will be allocated to complete the testing and release of Beta and future versions of IOU technology. All ICO Crowdsale investors will receive first invitations to the Closed Beta release prior to the Beta market release.