Tuyanto: CONTENTS PROTOCOL ICO REVIEW – DECENTRALIZED CONTENT EXCHANGE PROTOCOL

MEDIA Protocol targets the promotion of content. It uses the blockchain to create Smart URLs that allow content creators to launch to be in control of their promotion. It removes the reliance of advertising on ad agents, promotional platforms, and influencers.

MEDIA Protocol is creating one currency for content. This currency is what content creators will use to attract an audience. Creators can give Smart URLs Media tokens that can be handed out to viewers or people who like, comment, or promote the content. Media tokens are the currency for promoting content. Media tokens can also be accepted by Smart URLs as a form of payment for the content’s pay walls or as tips given by patrons. Media Protocol’s ICO is selling MPT tokens.

Project Adoption Timeline

MEDIA Protocol has a goal to change content promotion and this will affect not just millions of creators but everyone who enjoys content. This is a long-term project and its highly unlikely that it will see a high token demand at the immediate time of launch. Also, more than 28 million tokens are being used to promote Crypto Catnip. This project should not be seen as a flip because opening token supply is likely to be high. The project’s bonus tokens unlock after 6 months and that nullifies the viability of the project as a mid-term opportunity.

Below is an image showing a glimpse of how incentivization works in the app:

A project that intends to involve content creators and their audience will take time to gather usage. MEDIA Protocol should be seen as a long-term investment. The provider of Smart Media Tokens, STEEM, needed approximately 13 months to build an adoption. MEDIA Protocol, the provider of Smart URLs, is likely to need a similar amount of time.

To add to this, MEDIA Protocol is building partnerships but these are with other promising start-ups. It will take time for the project’s partnerships to develop into a valuable network as most of them will need some time to have functioning and stable services.

Contents Protocol Benefits

Opportunities

Users will be able to earn tokens for performing actions on the platform (rating, sharing, etc.), something that they cannot do prior to the shift to blockchain. This may actually attract more users to use the platform.

WATCHA is an established company with a large market share in the Korean VOD market. Very few blockchain projects have this kind of adoption right off the bat.

The VOD market is large and rapidly growing. According to PricewaterhouseCoopers, the global VOD market grew by 3.5 times from 2012 to 2017 and reached $22.3 billion.
The staking mechanism for both users and content providers would encourage holding of the CP Power tokens, effectively reducing the circulating supply of CPT tokens and creating a support for token prices.
The content platform itself is still under development, but there is an agreement between them and WATCHA, an app with a rating of 4.7 and has 3.8 million users. On average, each user has provided 100 content rankings.

Their roadmap is as follows:
Q3 2018 - Transactional VOD service with WATCHA and 3rd parties.
Q4 2018 - Subscription based VOD
Q1 2019 - Subscription to Music Service
Q2 2019 - Transactional Webtoon/Novel Service
Q3 2019 - Transactional E-Book Service
Q4 2019 - Integrated Subscription Service