Tuyanto: ICO & Bounty Tachain

BUSINESS MODEL

Our business model is based on three important elements. Firstly, we need to attract transportation service providers in desired countries. Secondly, we have to build loyal users base of our mobile application in those countries. Thirdly, we have to attract advertisers to use our advertising platform in order to provide targeted ads to the users of our application.

The first element has been already taken into account in the past and Tachain founders have already negotiated and signed several agreements with taxi service providers in the Philippines. This is only the beginning of our long journey. The key factor of success for Tachain Transportal will be the use of rating system for users and transportation agents that will be based on blockchain.

We need to be focussed on creating rides for the operator and training the drivers. The following steps need to be made in our strategy: 1. Signing-up transportation agents in the city we are going to enter; 2. Meet the requests (in the backend) of the operators; 3. Setting up the organisation (customer service and data input); 4. Setting up invoice system/bookkeeping; 5. Training the operators and drivers (backend and use of driver app); 6. Install the screens in the cars; 7. Start the marketing; 8. Follow up training for the drivers. During the introduction period (Q4 2018) we will need to finalize and update the application and backend of Tachain following the requests and practical 16 issues. In this period it would be recommended that we have technical support on location.

We have to prepare reliable systems in accounting and backend and good control from our office. Much time and budget will be spent on marketing and communication with the users firstly in Manila and then in other cities and countries. They need to know Tachain and book their ride with us. We need to built up good user experiences for the consumer - the more positive feedback they can share, the faster we grow.

Word of mouth communication is the best and cheapest marketing you can get. That is why user experience needs to be perfect from the first day of operations. Training of the operator and driver will be done continuously to guarantee this positive experience

Mission, Vision and Values

The mission of Tachain is to become user friendly and safe connecting link between transportation agents and users at the same time giving the users an opportunity to earn while driving and watching what might be of interest to them. We believe that already in the nearest future transportation service users will plan their routes via mobile applications, as it is the most convenient way of doing that. Moreover, thanks to smart system of order processing, orders can be executed in the most efficient and quick manner.

We are sure that combination of transportation and advertising markets has huge market potential that has been already proven in America and Europe. Giving people opportunity to additionally earn on advertising in transport makes it even more attractive. Our vision goes even further and in future we are planning to adjust our platform also for Augmented Reality (AR) advertising.

Moreover, we are planning to create Tachain Flame device which will allow to earn TCHN tokens by watching targeted ads anywhere anytime. We are planning to move advertising market to the next level and TCHN token will be the cornerstone of this revolutionary ecosystem

About Tachain

Urban population is growing all over the world, people tend to move from rural areas into cities searching for higher income and better infrastructure. According to The World Bank statistics urban population has grown from around 33% in 1960 to more than 54% in 2016. Such urbanization leads to substantial challenges for the cities to provide enough available logistics options than can be fast and convenient.

These challenges have opened a window of opportunity for transportation service providers to grow their business and earn much higher profits. However, transportation business and infrastructure had to adjust to digital era and become more innovative, convenient and user friendly. It can be proved by examples of taxi service providers like Uber and Grab, as well as by substantial innovations in public transportation ecosystems in majority of the countries around the world.

Creation of taxi mobile applications has allowed users to order a taxi via smart phone, pay for it from the credit card linked to your account, as well as substantially decreased waiting time for the users. Moreover, it allowed taxi service providers to connect to a mobile application and use its infrastructure in order to receive orders, execute them and receive payments. For small and medium companies such option not only significantly decreases operational costs, but also connects service provider to a big customer base of mobile application users.

Modern transportation ecosystems also allow to do everything via mobile phone. It is easy to plan your route and follow it.

People have got used to seeing advertisements everywhere they go and public transport, as well as taxis are not exclusions. However, most of the time the majority of advertisements are irrelevant to each particular person. Advertisers, on the other hand have difficulties to make targeted marketing campaigns and get higher returns on their investments in advertising.

Transportation and advertising network - Tachain - has found interesting synergy in these elements of daily life of every person who lives in urban area and is offering revolutionary solution. All the interactions between the customer and transportation service provider will be stored in blockchain. Customers will be able to rate transportation agents and all the rating details, including comments will be available to all other users.

Drivers will be also able to rate customers and their attitude. By doing all that, customers, as well as service providers, will earn TCHN tokens. Additionally, users will be able to watch targeted mobile advertisements while driving and earn even more TCHN tokens.

AdNet advertising platform will be created for advertising partners in order to easily and effectively integrate their content into our ecosystem. To be able to join advertising platform, advertisers will need TCHN tokens.

Technology

The architecture of Tachain project is heavily based on blockchain and smart contracts. It allows to ensure transparency of system and strict execution of financial obligations and contract terms. Also we are going to build comprehensive IT infrastructure around blockchain to provide best possible service to our customers. The key customers for our project are passengers, transportation agents and advertisers.

Passengers and transportation service providers will work with our system by using mobile applications on their smartphones. For example, the taxi driver application will be integrated with Apple CarPlay and Android Auto technologies, so it will be possible to work with application directly from 11 car’s built-in display. The advertisers will manage their ads campaigns via web site. The mobile applications will work simultaneously with public blockchain and Application Programming Interface (API) on our servers.

Applications will use blockchain to interact with smart contracts. API will be used by mobile applications to perform more sophisticated operations. For instance, passengers will search for available taxis considering their geographical location and their preferences about reputation of taxi driver and price of taxi service. Real-time geographical location of passenger and taxi driver will be automatically detected by mobile application using GPS module located in their smartphones.

Blockchain

The project will store all information in the public blockchain and we have very specific requirements for blockchain which we will use. The blockchain should support smart contracts, the transaction execution should be fast enough and transaction fee should be low. We consider that EOS blockchain is the best choice for our project, but we plan to perform testing of our scenarios with other blockchains as well before coming to final decision.

12 The business logics and rules how our customers will interact with each other in Tachain network will be formulated in form of smart contracts. All our smart contracts will be carefully developed and tested. The code of all smart contracts will be open source and published on GitHub source code repository. Any person with required technical skills will be able to discover how system works and will be able to suggest new features and fixes. The community of Tachain project will decide whether to adopt these suggestions

Payments Processing

Tachain network will perform all financial accounting and funds transfers between participants in form of TCHN tokens. Smart contracts will strictly define use cases when TCHN tokens are transferred from one account to another account. All such transfers are tied to customer operation within Tachain network - it could be the completion of a taxi trip or end of advertisement view session. The customers will be able to convert TCHN tokens to fiat currencies on public cryptocurrency exchanges or internally on TMARQ. This is expected scenario for advertiser to cash in, and for transportation agent to cash out.

Passengers can also use cryptocurrency exchanges or TMARQ to put their money into the system. But passengers will also have possibility to pay by using credit card. Such possibility will lower entry barrier for passengers and will accelerate adoption of technology by those people who is not familiar with cryptocurrencies. Mobile application also will provide possibility to automatically create blockchain wallet for TCHN tokens and will store private and public keys for our customers.