Today I want to introduce you to such a campaign as Integrity.
Integrity.one is built on the foundation of one of Canada’s 50 fastest growing companies; eRational Marketing Inc. Integrity’s mission is to deliver small business growth on demand by building a self-sustaining, blockchain-based ecosystem of experts, freelancers and technology providers. Small business owners can focus on what they do best, and let Integrity do the rest.
Abstract
Integrity is based on the Proof of Wisdom, Proof of Results and Proof of Reputation (PoWR2) protocol. The integrity.one platform matches small businesses to marketing providers (people, process, technology). It empowers the ecosystem to deliver fair and accessible growth on demand.
| Website || Whitepaper |
Opportunity
In the U.S., 29M small businesses spend around 49B USD a year advertising, to try and fuel their growth. On 6 a global scale, that number is closer to 200B – for the more than 125M registered small businesses around 7 the world. Digital marketing has been on the rise but is still leaving most behind. Business owners generally lack the time or expertise to take advantage. Only about a third of small businesses know their marketing efforts are working. Most find themselves rather frustrated and eager for a solution.
Blockchain use case
“Blockchain refers to a type of data structure that enables identifying and tracking transactions digitally and sharing this information across a distributed network of computers, creating in a sense a distributed trust network.
A Distributed Record of Trust
The ecosystem is ripe with incompetence, fraud and a big tech bubble of shoddy software. With people, 24 25 process and technology on one platform, they can measure their performance. Despite all the snake oil out there, we can follow the science and find the precious signal within the noise. They can determine:
Who’s doing good work
Who knows how to grow a business well
And who builds great tools that actually produce results.
A blockchain allows us to secure that data on a distributed public source that can’t be tampered with. It also allows us to filter out the bad agents. And they can reward the good ones for being a productive member of the ecosystem. Together, they will finally be able to write new rules and change the game.
The Three Layers of the PoWR 2 protocol
Their first major contribution to the ecosystem will be to develop the protocol. It will enable people, process and technology to join forces. Distributed entities can deliver more value together. They are focusing on the use case to orchestrate distributed growth on demand. But there is already interest for use cases in other industries as well.
They observe series of campaigns and funnels. And have to change, quantify and adjust a multitude of variables throughout. They test and refine until they end up with a proven system. It can then deliver consistent growth. That is: on demand and across a huge variety of different use cases and scenarios. Thanks to recent advances in computer science, they can build that logic into algorithms. And form the basis of their Proof of Wisdom, Proof of Results and Proof of Reputation (PoWR 2) protocols.
Problem
Solution
The Experience Learning Canvas
The more the platform helps participants reach new opportunities the more the learning engine attracts new participants thanks to the power of success stories. Learning is indeed a fundamental engine of growth: not only success stories drive more interest and participation from the ecosystem, but the learning process creates skilled participants that increasingly hold a bigger stake in the common platform and care more about its evolution and governance.
Token Sale
They can have a sale which is uncapped as a whole, but which consists of a variable number of periods, where the sale within each period is capped; this way teams would not be asking for very large amounts of money without proving their ability to handle smaller rounds first. We can sell small portions of the token supply at a time, removing the political uncertainty that this entails by putting the remaining supply into a contract that continues to sell it automatically according to a prespecified formula.
Total Token Supply
3 token crowdsale over a period of 4 years should amount to a total supply of 1.2 billion token in circulation. That is a healthy supply to align with demand and does include built-in mechanisms for additional releases to alleviate price pressure, in case we’re not able to throttle down demand and speculation as much as we aim to.
➔ 20M hard cap
➔ considering a stretch goal based on traction
➔ 2M soft cap
Circulating Supply 20M out of 300M at first / then progressively released through vesting
Total Supply802B (300M, 300M, and 600M) over first 3 token crowdsale
Max Supply kept in line with demand by the council and distributed governance.
Integrity is rising around 20M for the first of a series of token sale. This sale has multiple private and public stages of participation. Here are the details for the various stages.
Target price: 1 integrity token = 0.16 USD
Staking tokens yields and initial return of 1% every 2 months
Private pre-sale (-live-)
➔ 5M at 0.12$ (25% bonus)
➔ Min 200k, max 1M
➔ vested 9 months
Private sale (-Q1 2019- )
➔ 4M at 0.14$ (13.5% bonus)
➔ Min 20k, max 1M
➔ vested 9 months
Public pre-sale (- Q2 2019 – )
➔ 2M at 0.15$ (6.25% bonus) – (to be confirmed)
➔ Min 1k, max 8k – (to be confirmed)
➔ vested 6 months
Public sale (3 stages) (- to be announced -)
➔ 12M at 0.16$ – (to be confirmed)
➔ Min 1k, max 2k – (to be confirmed)
➔ vested 6 months
Token Allocation
Use of Funds
Roadmap
Team
Advisory Team
Partners
If you are interested in the project, you can find more information on the following links to the website, technical document and social networks:
WHITEPAPER https://integrity.one/wp-content/uplo…
WEBISTE https://integrity.one/
FACEBOOK https://integrity.one/wp-content/uplo…
TWITTER https://twitter.com/IntegrityOne_ai
TELEGRAM https://t.me/joinchat/Hu4rn03kjBlryJV…
YOUTUBE OFFICIAL https://www.youtube.com/channel/UCms2…
BITCOINTALK ID Name: DEWI08
WALLET ADDRESS (ETH): 0x53D1Ea8619E638e286f914987D107d570fDD686B
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